IN YOUR CORPORATE CHARTER, THE WHY IS THE VISION STATEMENT…

 The Vision Statement is not a specific definition of your products or services.  It Is a compact statement (usually one sentence) of WHY you are in business, and what your purpose is in contributing to the world.  It is not a statement to be taken lightly. 

 It usually embodies the philosophies and the precepts of the founder(s).  Yet, it should also be motivating enough that it keeps you going in the burdensome times, when profits are light and people are heavy.  So it looks beyond the mundane of day-to-day business and captures a “vision” for what really is important.

 Clearly, the greatest purpose or will that we can be aligned to is the Lord’s.  As you develop a vision for your business that aligns your employees and makes sure you are all on the same page, know that the vision (or the plans) that are in agreement with His will, whether overtly or covertly, is the vision (or the plans) that will prosper!

 What is important in God’s economy?  Can’t go wrong with the two greatest commands: Love God with all your heart and love your neighbor as yourself.  It would be wise to keep these two commands in the forefront of your mind when developing a vision statement.

 Here are some examples of Vision Statements from Christian-run companies:

 Chick-Fil-A: We exist to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A.

Interstate Battery: To glorify God as we supply our customers worldwide with top quality, value-priced batteries, related electrical power-source products, and distribution services.

The Oaktree Consulting Group: To be an inspirational force in the growth and prosperity of our clients.

Prov 29:18    Where there is no vision, the people perish: but he that keepeth the law, happy is he.

Matt 22:36-39  “Teacher, which is the great commandment in the Law?”  And He said to him, ‘YOU SHALL LOVE THE LORD YOUR GOD WITH ALL YOUR HEART, AND WITH ALL YOUR SOUL, AND WITH ALL YOUR MIND.’  This is the great and foremost commandment.  The second is like it, “YOU SHALL LOVE YOUR NEIGHBOR AS YOURSELF.’”